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Digital Analytics & Optimisation Manager

  • Salary: £45000 - £55000 per annum + Benefits + Bonus
  • Location: Birmingham, West Midlands
  • Sector: Marketing
  • Job type: Permanent
  • Date posted:
    13 Apr 2018
  • Job reference: 30638

A market leading insurance organisation who pride themselves on the service they deliver to their customers are looking to recruit a Digital Analytics Manager to join their business. This is an organisation that reward their staff on ability, performance and attitude with industry leading salaries and a benefits package tailored specifically to you. These include a generous pension scheme, life assurance, private medical insurance and performance related bonuses and share schemes.

The purpose of the role is to own and drive their digital analytics and performance insights agenda. This team consists of customer journey, digital marketing, brand communications and aggregator marketing.

You will be responsible for:

  • Analysing qualitative data and turning them into actionable insights so the business can improve performance marketing and customer experience metrics
  • Own, manage and drive the performance metrics of the acquisition funnel from inception to completion across the direct and aggregator trading teams
  • Deliver performance insights to the internal stakeholders
  • Using VBA to maintain and create automated reports
  • Own online data and have an accurate understanding of web performance
  • Lead analysis of online performance and contribute to the growth of the channel by understanding user behaviour and online interactions
  • Utilise Adobe Analytics to define tagging requirements, build funnels and dashboards to expand online reporting capability
  • Own and define regular online funnel reporting by device, to clearly track and measure online conversion performance
  • Own the relationship with analytics agencies/partners to establish best in class digital reporting capability and performance tracking
  • Continually interrogate and explore all aspects of digital data to make new connections and share insights, so that understanding and journeys are continually improved
  • Work closely with the digital marketing and aggregator marketing team to analyse marketing effectiveness and make strong recommendations to improve performance
  • Identify and keep abreast of additional analytics tools and technologies that could be utilised to enhance capability and understanding of online user behaviour
  • Provide insights to Head of E-commerce to support online strategy

You will need:

  • Knowledge and experience of using Adobe Analytics
  • Experience of delivering visual basics scripting, but not essential
  • Knowledge and application of tag management solutions, preferable Signal
  • Knowledge of other analytics packages such as SessionCam, Clicktale and Adobe Test
  • Strong Excel and PowerPoint skills
  • Analytical with good problem solving skills and providing insight
  • Excellent communication skills and the ability to tell the story behind the data
  • Strong stakeholder management and influencing skills to deliver outcomes
  • Firm, risk, compliance and governance regulations
  • Group policies and procedures
  • Departmental systems, process and procedures, including potential future developments that could impact the business

Please visit the IDEX Consulting Ltd website for further opportunities. If your application is successful we will contact you to discuss the opportunity in more detail within 2 working days of receiving your application. If your application is unsuccessful, the information supplied may still be retained for use in connection with future vacancies. Due to the overwhelming application response we receive through various sources, should you not hear from us within one week then please assume your application has been unsuccessful.

Our clients include: