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Digital Marketing Executive

  • Salary: £25000 - £30000 per annum
  • Location: Wolverhampton, West Midlands
  • Sector: Marketing
  • Job type: Permanent
  • Date posted:
    06 Feb 2019
  • Job reference: 32293

This is an exciting opportunity to join one of the most dynamic and largest insurance Brokers in the Midlands, based in Wolverhampton.

We have an exciting opportunity for an SEO and PPC Executive to join a growing marketing team.

The successful candidate will have proven experience of working previously within the insurance/financial services sector whilst demonstrating the ability to work at ease in a fast paced and busy environment.

The role is focused on assisting with the delivery of strategic objectives of the marketing team which relate to paid search, online advertising, search engine optimisation work and social media.

Communication:

  • To work closely with other departments and Managers in achieving the department and business objectives
  • To create and maintain effective working relationships with your Line Manager, colleagues and teams

Key accountabilities:

  • Management of the development and delivery of the SEO strategy
  • Management of the development and delivery of the paid search activity
  • Creating detailed monthly reports for SEO, PPC and social engagement
  • Testing and developing advertising copy/ad extensions to achieve greater conversion rates
  • Performing competitor website SEO analysis
  • Content creation for website literature including blog posts and social media
  • Analysis of Google Analytics data
  • Familiar with Wordpress CMS

Key skills:

  • PPC/SEO qualification
  • Proven track record of delivering converted leads through PPC campaigns
  • Experience of managing Google AdWords campaigns and experience of delivering insight from analytics tools
  • An ability to write engaging copy, that appeals to both customers and search engines, for product descriptions, landing pages, website email campaigns and social networking accounts such as Facebook and Twitter
  • Proactive worker, particularly when working independently
  • You'll be comfortable using platforms such as Google Analytics to review campaign performance and drive strategy
  • Experience using CMS, CSS, HTML, Adobe Creative Suite application (preferred - not essential)
  • Previous experience within a regulated industry is desirable with experience within the Insurance industry preferred

Monday to Friday: 08.00am - 16.00pm or 09.00am - 17.00pm

Please visit the IDEX Consulting Ltd website for further opportunities. If your application is successful, we aim to contact you to discuss the opportunity in more detail within 2 working days. Due to the overwhelming application response we receive through various sources, should you not hear from us within one week then please assume your application has been unsuccessful. If your application is unsuccessful, the information supplied may still be retained for up to 3 years for use in connection with future vacancies. For full information on how we use your data, please visit the IDEX Consulting website and view our Privacy Policy.

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